WhatsApp Read Statuses (Read Receipts) and re-engagement triggers
On WhatsApp, the lifecycle of a message has 4 key statuses:
queued: Message queued on our EnvoiSMS Cloud infrastructure.sent: Successfully transmitted to Meta Cloud API servers (a gray check mark ✓).delivered: Received on the recipient's smartphone (two gray checkmarks ✓✓).read: Opened and read by the recipient (two blue checkmarks 🔵🔵).
Why the read status is strategic in e-commerce
Precise reading tracking helps automate intelligent re-engagement scenarios:
Scenario 1: Conditional abandoned cart relaunch
- If the message is Read but no purchase is detected within 2 hours, automatically send a reminder with a personalized offer or live support.
- If the message remains Unread (
delivered), do not send an aggressive reminder in order to preserve your Meta Quality Rating.
Scenario 2: Coordination of deliveries
Knowing exactly when a customer has read their delivery notice allows your logistics team to plan delivery routes accurately.
Webhook event message.read
EnvoiSMS.ma transmits a webhook in real time as soon as the user reads the message:```json
{
"event": "message.read",
"data": {
"id": "msg_01J...",
"to": "+212612345678",
"channel": "whatsapp",
"status": "read",
"read_at": "2026-08-26T13:25:00.000Z"
},
"timestamp": "2026-08-26T13:25:00.000Z"
}