Interactive menu lists and multi-product carousels on WhatsApp
Rather than sending a long block of text that is difficult to read on mobile, the WhatsApp Business API allows you to send interactive graphic components directly in the chat: Dropdown List Menus and Multi-Product Carousels.
1. Drop-Down List Menus (Interactive List Messages)
A list menu displays a main button (eg: "Choose an option") which opens a stylish full-screen drawer with up to 10 options structured into thematic sections.
Key Benefits:
- Click rate multiplied by 3x to 5x: The user does not have to type anything on the keyboard, he simply clicks on the option.
- Reduction of errors: Ideal for customer service menus, choice of agencies, contact reasons or product categories.
API payload example:```json
{
"to": "+212612345678",
"channel": "whatsapp",
"interactive": {
"type": "list",
"header": { "type": "text", "text": "Suivi de Commande & Service Client" },
"body": { "text": "Bonjour ! Choisissez une action ci-dessous :" },
"footer": { "text": "EnvoiSMS.ma" },
"action": {
"button": "Voir les options",
"sections": [
{
"title": "📦 Mes Commandes",
"rows": [
{ "id": "row_track", "title": "Suivre mon colis", "description": "Localisation temps réel" },
{ "id": "row_address", "title": "Changer mon adresse", "description": "Modifier le quartier" }
]
},
{
"title": "👨💼 Assistance",
"rows": [
{ "id": "row_human", "title": "Parler à un conseiller", "description": "Mise en relation directe" }
]
}
]
}
}
}