What is the difference between an SMS with or without a personalized Sender ID?

What is the difference between an SMS with or without a personalized Sender ID?

SMS without custom Sender ID (default sender)

  • Price: Billed at a single, fixed rate of 0.792 MAD per SMS to Morocco.
  • Sender: Uses the platform's default shared and trusted sender name.
  • Deliverability: Excellent deliverability via our local routes to IAM, Orange and Inwi, with automatic failover between routes.
  • Ideal for: Standard notifications, newsletters and generic reminders.

SMS with validated personalized Sender ID (dedicated sender)

  • Price: Sliding scale from 0.65 MAD to 0.48 MAD per SMS depending on the credit pack chosen, after validation of legal documents (RC, ICE).
  • Sender: Uses a personalized and dedicated Sender ID of 11 alphanumeric characters representing your own brand or company (e.g. "MaMarque"), after legal and administrative validation (15 to 30 days).
  • Deliverability: Delivery over our local routes with your registered Sender ID, for optimal deliverability rates.
  • Best for: Critical OTP validation codes, security or banking app alerts, and priority brand communications.

Decreasing prices for personalized Sender IDs (Reserved for Businesses)

If you are a company registered in Morocco, you can benefit from the decreasing price scale (from 0.65 MAD to 0.48 MAD per SMS) on your personalized Sender ID. To do this, you must validate your account by providing the official documents required when requesting Sender ID registration on the console:

  • Commercial Register (RC) less than 3 months old.
  • ICE (Common Company Identifier).
  • Authorization form duly signed and sealed by the legal representative.

Once these supporting documents have been administratively validated and your Sender ID approved (15 to 30 days), your messages with a personalized Sender ID will be billed on the sliding scale.

Billing method

There is no configuration to change at the subscription level. The balance of your prepaid account (purchased in the form of packs) is simply debited in real time depending on the type of sender and its validation status:

  • Default or empty sender → billing at the standard rate of 0.792 MAD per SMS.
  • Approved personalized Sender ID with validated documents → billing on a sliding scale (0.65 to 0.48 MAD).
  • Approved personalized Sender ID without supporting documents → billing at the standard rate of 0.792 MAD per SMS.
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