Rules applicable to Sender ID in Morocco
Required format and technical specifications
| Criterion |
GSM Rule 03.38 & ANRT |
Examples |
| Length |
3 to 11 strict characters |
MY COMPANY (11 char.) |
| Accepted characters |
Uppercase, lowercase (A-Z, a-z), numbers (0-9), single spaces |
BANK ALAOUI, DELIVERY 24 |
| Prohibited characters |
No accents (é, è, à), no symbols (@, _, !, ?, #, $, %, &, *, -) |
MY_APP! (Rejected) |
| Composition |
Cannot consist exclusively of numbers |
0661234567 (Rejected) |
| Legitimacy |
Must correspond to the company name or registered trademark OMPIC |
Generic terms (INFO, URGENT) prohibited |
Unified national coverage (IAM, Orange, Inwi)
Each Moroccan telecom operator manages its own registry and its own SMS filtering firewall. A Sender ID approved by one operator is not active by others without simultaneous declaration.
EnvoiSMS.ma takes care of the centralized instruction and has your file submitted to the three operators simultaneously through our routing partners, aiming for full national coverage.
The 9 pieces of information required for the file
| No |
Information / Document |
Requirements |
| 1 |
Sender ID |
Exact sender name desired (max. 11 alphanumeric characters) |
| 2 |
Company Name |
Full legal name of the company |
| 3 |
Origin Country |
Country of legal domiciliation of the company |
| 4 |
Official Website (Website) |
Company or brand website URL |
| 5 |
Scope of Activity |
Field of activity (E-commerce, Banking, Logistics, Health...) |
| 6 |
Traffic Type |
Transactional, OTP / 2FA, Alerts or Marketing |
| 7 |
Sample Content |
Model message types planned |
| 8 |
Estimated monthly volume |
Estimated monthly volume of shipments to Morocco (+212) |
| 9 |
Legal proof |
Commercial Register (RC / ICE) or OMPIC Certificate |
Approval deadlines and pricing policy
| Parameter |
Conditions EnvoiSMS.ma |
| Average instruction time |
15 to 30 days for opening on IAM, Orange and Inwi firewalls |
| Application & activation fees |
500 MAD (free with min. 1,000 MAD credit top-up) |
| Monthly subscription |
0 MAD (No recurring costs) |
| Billing model |
Pay-as-you-go: each SMS is charged when it is sent; a failed SMS is refunded when we have proof the operator did not charge us for it |