1. The Financial Cost of Delayed OTPs
In e-commerce and SaaS applications, user sign-ups and transaction approvals happen in seconds. When a prospect requests an SMS OTP and waits more than 5 seconds, drop-off rates spike. After 15 seconds, over 30% of users abandon their cart or sign-up flow. For CEOs and Product Owners, this delay is a direct leak in customer acquisition ROI.


