What is local routing and why should you avoid gray routes?

Gray routes (to avoid)

A “grey route” is an unofficial international delivery path, often used by low-cost providers, that sends your SMS through multiple intermediaries before reaching the final Moroccan operator. Frequent consequences:

• Unpredictable delivery times
• Sender ID modified, truncated or replaced by a generic number
• High blocking rate by spam filters
• Non-compliance with local regulations

Local routing EnvoiSMS.ma

We carry your SMS over our legitimate local routes to Maroc Telecom (IAM), Orange and inwi, through our routing partners and with registered Sender IDs. This provides:

• Delivery times that are measured and tracked, message by message, in your history
• Reliable and consistent display of your Sender ID
• Compliance with the requirements of Moroccan operators
• Automatic and transparent failover between routes in the event of an incident on a route, to limit message loss