What is direct routing and why should you avoid gray routes?

Gray roads (to avoid)

A “grey route” is an unofficial international delivery path, often used by low-cost providers, that sends your SMS through multiple intermediaries before reaching the final Moroccan operator. Frequent consequences:

• Unpredictable delivery times
• Sender ID modified, truncated or replaced by a generic number
• High blocking rate by spam filters
• Non-compliance with local regulations

Direct routing EnvoiSMS.ma

We connect our platforms directly to the SMSCs of IAM, Inwi and Orange Morocco, without an international intermediary. This guarantees:

• Delivery in seconds
• Reliable and consistent display of your Sender ID
• Total compliance with the requirements of Moroccan operators
• Automatic and transparent switching between routes in the event of an incident with an operator, to never lose messages