Micro-finance institutions (Al Amana, Attawfiq, etc.) and large Moroccan agricultural cooperatives operate on a specific terrain: their clients and members are often rural micro-entrepreneurs, farmers, or craftsmen. This audience, although equipped with mobile phones, is not always ultra-connected to complex banking applications or emails, and 4G coverage can be capricious in Atlas mountainous areas or remote agricultural areas.
In this context, the native SMS (via GSM 2G network) is the most inclusive and powerful technological tool for managing financial flows, reducing unpaid andining contact with isolated recipients.


