How much does a 10,000 SMS campaign really cost in Morocco in 2026 (detailed calculation)

On the internet, it is very difficult to find a clear figure. Suppliers display "from..." without specifying the additional costs, or worse, invoice in Euro cents (difficult to justify in accounting terms in Morocco).
Here is a transparent and complete calculation, in Moroccan Dirhams (MAD), to budget your campaign without unpleasant surprises.

The B2B (Application-to-Person) SMS market operates on a decreasing model: the higher your volume (and so your plan), the less expensive the unit SMS is.

In 2026, a quality provider (local routes to IAM, Orange and inwi, with automatic failover between routes) offers a grid by plan. At EnvoiSMS, to Morocco: - Shared sender ("EnvoiSMS") or Sender ID not yet validated: 0.792 MAD / SMS on every plan - Validated Sender ID (validation takes 15–30 days), Starter plan: 0.65 MAD / SMS - Validated Sender ID, Business plan: 0.60 MAD / SMS - Validated Sender ID, Pro plan: 0.53 MAD / SMS - Validated Sender ID, Enterprise plan: 0.48 MAD / SMS

Gross calculation: For a base of 10,000 contacts at the Starter rate with a validated Sender ID (0.65 MAD), the campaign will cost you 6 500 MAD (7 920 MAD with the shared sender).

If you budget exactly 6 500 MAD, your campaign may be blocked.

1. The “Multi-segment SMS” trap: A standard SMS (Latin alphabet) is 160 characters.If your message is 170 characters, it will be cut into 2 network segments.The API will charge you 2 SMS per recipient. Consequences: Your 10,000 contacts campaign will cost you 13 000 MAD instead of 6 500 MAD. Write concisely! (Even worse, if you write in Arabic, the limit is 70 characters).

2. Hard Bounces: Out of 10,000 numbers collected over the last two years, approximately 5% to 10% are no longer allocated or permanently turned off. The operator will charge for the attempt to send. If you don’t clean your base, you burn 650 MAD “in the vacuum”.

3. The Alphanumeric Sender ID: To display MY_BRAND instead of a simple number, you need to register your Sender ID (500 MAD filing fee, free with a 1,000 MAD credit top-up). Other providers often charge recurring monthly subscriptions.

Spending 6 500 MAD only makes sense if the Return on Investment (ROI) is there.

• Do not send "to the blind": Do not send "Batch and Blast" if your promotion is for men's shoes, isolate the 4,000 men from your file.
• Waterfall Approach: Use the SMS channel only to restart.Send an email newsletter (free) first to your 10,000 contacts.Wait 48 hours.Download the list of 7,000 people who have not opened the email, and only send the SMS to those people.Economy is immediate.
• Buy for the year: The [SMS credit (Wallet)] (/fr/tariffs/) usually does not expire (according to the contract). If you plan to do four campaigns of 10,000 SMS in the year, choose a plan that fits that volume instead of staying on the Starter rate (6 500 MAD per campaign at 0.65/SMS): on the Pro plan (0.53/SMS, validated Sender ID), your cost per campaign will drop to 5 300 MAD.

The cost of a SMS marketing campaign in Morocco is a highly profitable (OpEx) investment, provided that it is technically anticipated on the length of the texts and the cleanliness of the database.