How to Register an Alphanumeric Sender ID in Morocco in 2026 (ANRT & Operator Guide)

Sending SMS with your own brand name (e.g., YOURBRAND) builds customer trust and boosts message open rates.

In Morocco, carrier rules vary:

• Maroc Telecom and Orange: Your brand name works right away with no waiting period.
• inwi: The carrier requires prior official filing with your Commercial Register (RC). Messages to inwi are sent with our verified sender during review (48 hours) to guarantee 100% delivery. Once approved, your brand applies to all networks.

To submit your local Sender ID registration request to the ANRT and telecom operator desks, your application must provide the following 9 details:

Submitting your homologation application in the EnvoiSMS console takes less than 2 minutes. Follow these simple steps:

1. Navigate to Settings: Log in to your client dashboard at envoisms.ma/dashboard, click on Settings in the sidebar, and select the Sender IDs tab.
2. Open the Application Form: In the request form at the top, enter your desired Sender ID (3 to 11 GSM characters, without punctuation or special symbols).
3. Fill in Required Operational Details:

• Company Website: Your official company or brand URL.
• Message Type: Choose between Transactional, OTP / 2FA, or Marketing.
• Sample Content: Enter the representative message template you intend to send.
• Estimated Volume: Provide your projected monthly SMS volume.

1. Upload Official Legal Document: Click on the upload box and attach your PDF document (Commercial Register RC or OMPIC Trademark Certificate).
2. Track Review Status Live: Your submission will appear immediately in the lower table with real-time status updates (Pending, In Review, Approved, or Rejected with review notes). Once approved, it is immediately available in your campaigns and API requests.

The GSM 03.38 standard and operator SS7 gateways enforce strict rules on Sender ID formatting:

• Length: Strictly 3 to 11 alphanumeric characters.
• Allowed characters: Uppercase and lowercase letters (A-Z, a-z), digits (0-9), and single spaces.
• Prohibited characters: Accents (é, è, à), special symbols (@, &, !, ?, #, %, *, _, -).
• Composition: The Sender ID cannot consist purely of digits (to avoid confusion with shortcodes or phone numbers).

On Maroc Telecom and Orange, activation is instant. Only inwi requires prior approval with your RC (48 hours).

At EnvoiSMS.ma, Sender ID filing with the ANRT and Moroccan carriers is completely transparent:

• Setup & Filing Fee: 500 MAD (processing and regulatory deployment fee).
• Top-Up Offer: The 500 MAD fee is waived when you top up your messaging credits with at least 1,000 MAD.
• Monthly Maintenance or Subscription: 0 MAD (No recurring commitments).
• Pricing Model: Each SMS is charged at your pack rate when it is sent (Pay-as-you-go); a failed SMS is credited back when we have proof the operator did not charge us for it.

Once your Sender ID is approved, using it in your software stack is immediate. Simply include your approved name in the sender parameter of your JSON payload.

To prevent application delays or carrier rejections:

• Generic non-distinctive names: Terms like INFO, URGENT, PROMO, or SERVICE are systematically rejected by Moroccan operators.
• Name mismatch: If your requested Sender ID differs from the company legal name on your RC, always supply the matching OMPIC trademark certificate.
• Document clarity: Always submit high-resolution, uncropped PDF documents.