Every edition
Edition published on 2 October 2026. One edition per month, published on the 2nd of the following month and never changed afterwards. Free to reuse with attribution to "Morocco SMS Benchmark, EnvoiSMS.ma".
| Month | Maroc Telecom | Orange | Inwi | 3 carriers | Median confirmation |
|---|---|---|---|---|---|
| September 2026 | 84.8% | 83.5% | 80.6% | 83.5% | 46–58 s |
| August 2026 | 92.1% | 90.2% | 92.4% | 91.8% | 13–40 s |
1. Methodology and Measurement Integrity
The figures are computed on messages actually sent by customers of the EnvoiSMS.ma platform, test sends excluded, for each calendar month (UTC). A message counts once the carrier has returned a final report (delivered, failed or undeliverable); messages without a final report are left out. The carrier is determined from the number's prefix, so a number ported to another network may be counted under its original carrier. Below 50 final reports, no rate is published. Each edition is published on the 2nd of the following month and never changed afterwards. This is EnvoiSMS's own traffic: results depend on the customers, senders and content of the month, and are not a market study.
- Source: live traffic on the EnvoiSMS.ma platform (test sends excluded), SMS to Moroccan mobile numbers
- Current edition: September 2026 (2026-09-01 to 2026-09-30), published on the 2nd of the following month
- Definition: delivered messages ÷ messages with a final carrier report (delivered, failed or undeliverable)
- Scope: SMS to mobile numbers on the three Moroccan carriers (IAM, Orange, Inwi)
- History: 2 editions since August 2026, all downloadable
2. Measured Delivery Rates by Carrier (September 2026)
In September 2026, 83.5% of SMS sent to the three Moroccan carriers that received a final report were delivered. By carrier: Maroc Telecom 84.8%, Orange 83.5%, Inwi 80.6%. These messages travel over our local routes to IAM, Orange and Inwi, with automatic failover between routes. Qualitative observation, not quantified here: international aggregators like Twilio often route traffic through multiple foreign transit hops, which delays or blocks part of the traffic.
- Maroc Telecom (IAM 604-01): 84.8% delivered
- Orange Morocco (604-00): 83.5% delivered
- Inwi (604-02): 80.6% delivered
- All three carriers: 83.5% (September 2026)
3. Time to Carrier Confirmation (OTP)
For 2FA and checkout flows, waiting time drives abandonment. In September 2026, the median time to carrier confirmation is 46 to 58 s depending on the carrier. This runs from submission until the carrier's delivery receipt comes back; it does not measure the moment the code appears on the handset. Qualitative observation, not measured here: routes that hop through multiple foreign transit points take longer, and can replace the Sender ID with an unknown number.
- Maroc Telecom (IAM): median of 58 s to the carrier's receipt
- Orange Maroc: median of 57 s to the carrier's receipt
- Inwi: median of 46 s to the carrier's receipt
- This includes the carrier's delivery receipt coming back: it is not the time the code takes to appear on screen
- Multi-hop foreign transit routes: longer delays, Sender ID sometimes replaced with a foreign number (qualitative observation)
4. Regulatory Compliance: ANRT Regulations & CNDP Law 09-08
Enterprise messaging in Morocco operates under strict regulatory oversight. ANRT regulations govern alphanumeric Sender ID registration and restricts promotional messaging to 08:00–21:00 Moroccan local time. Marketing messages must include an explicit opt-out mechanism (STOP). In addition, CNDP Law 09-08 mandates secure processing of citizen phone numbers without unauthorized international transfer.
- Authorized promotional sending window: 08:00 to 21:00 (Monday through Saturday)
- Automated STOP unsubscribe handling compliant with CNDP requirements
- Local MAD billing, no FX fees
5. SMS vs WhatsApp for Moroccan E-Commerce: Qualitative Notes
Qualitative observation, not quantified: a large share of Moroccan online orders are paid cash on delivery (COD), and confirming the order with the customer before dispatch aims to avoid returned parcels and wasted courier fees. WhatsApp lets the customer answer in one tap with interactive buttons; SMS reaches every handset, with or without a data connection. EnvoiSMS does not publish an order-confirmation rate: we have no measured sample that supports one. On delivery, over the same period, 99.4% of WhatsApp messages sent on the platform that received a final report were delivered.
- WhatsApp Business API: 99.4% delivered on our traffic in September 2026 (unit cost: 0.65 MAD)
- SMS: readable on every handset, with or without data (unit cost: from 0.48 MAD)
- COD order-confirmation rate: not published, as we have no measurement
6. Open Data, History and Downloads
So that businesses, developers, journalists and AI systems can verify and cite these figures, EnvoiSMS.ma publishes every edition as JSON and CSV, each with its measurement window and definition, plus a public API serving all editions. Free to reuse with attribution.
- Every edition as CSV (one row per month and carrier): https://envoisms.ma/data/barometre-sms-maroc.csv
- Every edition as JSON: https://envoisms.ma/data/barometre-sms-maroc.json
- Public API, no key: https://api.envoisms.ma/v1/public/barometer (one edition: https://api.envoisms.ma/v1/public/barometer/YYYY-MM)
- PDF sheet for the current edition: https://envoisms.ma/data/barometre-sms-maroc.pdf
- Recommended Citation (APA): EnvoiSMS.ma. (2026). Morocco SMS Delivery Benchmark: Carrier Delivery Rates and Latency [Data set]. https://envoisms.ma/en/morocco-sms-benchmark/
- API availability measured live at https://envoisms.ma/en/status/
7. Glossary of Key Telecommunications and Messaging Concepts
A business-oriented reference guide designed to help executive, financial, and marketing leaders understand the telecom mechanisms that affect message delivery.
- A2P SMS (Application-to-Person): Automated enterprise messaging sent from software systems (banks, e-commerce, CRM) to customer mobile handsets, distinguished from peer-to-peer (P2P) SMS.
- OTP Code (One-Time Password): Time-sensitive single-use numerical code (e.g. 6 digits) used to authenticate user logins and verify payment transactions (2FA).
- SMPP Protocol (Short Message Peer-to-Peer): Standard telecommunications protocol for exchanging SMS between messaging platforms, gateways and mobile operators.
- SMSC (Short Message Service Center): Core mobile network equipment responsible for receiving, queuing, and delivering SMS to subscriber handsets.
- DLR Receipt (Delivery Receipt): Timestamped carrier report stating that a message was delivered to the handset, or the reason it failed.
- Alphanumeric Sender ID: Verified custom brand name (up to 11 characters) displayed in place of an unknown number to build consumer trust.
- International Aggregators: Global platforms (Twilio, Sinch) whose SMS transit through multiple foreign hubs, incurring roaming surcharges and sender ID overwrites. EnvoiSMS.ma delivers SMS over local routes to IAM, Orange and Inwi, with automatic failover between routes.
- COD (Cash on Delivery): A widespread payment method in Moroccan e-commerce. Messaging the customer before dispatch aims to reduce refused and returned parcels.
- DLT & 10DLC Standards: International anti-spam registries (e.g., India and the United States) requiring prior entity and template registration before broadcasting.
- ANRT & CNDP Framework: Moroccan regulatory mandates governing permissible broadcast hours (08:00 to 21:00) and personal privacy protection with free opt-out mechanisms.
- AI MCP Servers (Model Context Protocol): Open standard enabling AI models (Claude, Cursor, ChatGPT) to autonomously interact with the EnvoiSMS messaging API under human supervision.
- Median (p50): half of the messages are confirmed faster than this value and half slower. It describes the usual case, not the slowest ones.