WhatsApp Interactive Lists and Product Carousels: The E-commerce Playbook

WhatsApp Meta Cloud API v22.0 enables rich interactive formats that turn chats into seamless storefronts without forcing customers to visit an external website.

• Interactive List Messages: Display up to 10 categorized options in a smooth drawer menu.
• Multi-Product Carousels (MPM): Showcase horizontal product cards with images, descriptions, pricing in Moroccan Dirhams (MAD), and direct CTA buttons.

Customers tap to select choices rather than typing responses. This frictionless interaction drastically reduces drop-offs for delivery scheduling, order confirmation, and customer support.

Simply pass the interactive payload to POST /v1/messages with channel: "whatsapp" to deliver rich list menus instantly across Morocco.