Integrating SMS sending in Odoo in Morocco: Complete guide (high demand locally)

Integrating a Sovereign Moroccan SMS API (such as EnvoiSMS) into your Odoo instance (V15, V16, V17) makes it possible to automate delivery tracking, invoice collection, or business rebounds.

The Moroccan market has long been dominated by disparate management software (a software for the compta, an Excel file for the stock). Odoo has unified all of this. However, Odoo’s native “SMS Marketing” module often poses problems in Morocco: - It uses international IAP (In-App Purchases) routes by default (often expensive to +212). - It does not handle the Sender ID Alphanumérique localized. - There is a lack of compliance with the Moroccan CNDP (the numbers start on foreign servers).

Connect your own Moroccan SMS gateway via the EnvoiSMS API to Odoo.

If you use Odoo Studio or have access to technical settings, you can overload the Odoo SMS gateway.

1. Go to ‘Settings’ > ‘Technique’ > ‘SMS Passes’ (Activate developer mode).
2. Create a new gateway pointing to the EnvoiSMS API URL: https://api.envoisms.ma/v1/messages.
3. In the header configuration, add your API key: Authorization: Bearer YOUR_TOKEN.
4. Mapp the settings for the POST query (the destination number to and the message).

• Advantage:* You continue to use the native "Send SMS" buttons on the Odoo interface.

This is the preferred method of Moroccan Odoo integrators for complex automations (e.g., "Send a SMS as soon as a Delivery Coupon is validated").

In 'Automated Actions', create a rule on the 'stock.picking' template. Select the action "Execute Python code".

import requests
import json

# Variables Odoo
client_phone = record.partner_id.mobile
order_name = record.origin

if client_phone:
    url = "https://api.envoisms.ma/v1/messages"
    payload = json.dumps({
      "from": "MA_SOCIETE",
      "to": client_phone,
      "message": f"Bonjour, votre commande {order_name} est en route !"
    })
    headers = {
      'Authorization': 'Bearer VOTRE_API_KEY',
      'Content-Type': 'application/json'
    }
    
    # Envoi asynchrone pour ne pas bloquer l'interface Odoo
    requests.request("POST", url, headers=headers, data=payload, timeout=5)

Once the integration is successful, here are the 3 most cost-effective automations for a Moroccan SME:

1. Invoicing Module: Create a scheduled action (Cron) that detects invoices that have been due for 5 days. "Remember: Your invoice F-2026/145 has arrived at due date. please proceed with the settlement." -> Dramatically reduces payment delays.

1. E-commerce tracking (Sales & Inventory Module): The e-commerce customer’s fear in Morocco is the lack of tracking.A SMS sent as soon as the status changes to “Ready to be shipped” reduces customer service calls.

1. Termin reminders (Calendar/Services module): For service providers, send a SMS to H-24 before the intervention (e.g. air conditioning installation).

If your Odoo stream exceeds 10,000 SMS per day, avoid “Automatic Actions” with synchronous Python code (which may slow down your Odoo server workers). Call a Odoo integration partner to create a custom module (Custom Addon) that will manage SMS sending in the background via an asynchronous wait line (Celery/Job Queue) coupled with the API EnvoiSMS. You will thus combine the robustness of the ERP with the deliverability of local routes to Moroccan operators.