The AI that truly understands your Moroccan customers.
7 emotions detected. 20+ intents understood. Darija, French, Arabic, English. 1-click human escalation. Built on Morocco's #1 SMS infrastructure.

Imagine an assistant capable of managing 1,000 WhatsApp conversations simultaneously...
"which understands the frustration of a Casablanca buyer, answers in Darija to an artisan in Fez, and instantly hands off to your team when needed."
It never sleeps, adapts to every emotion, and turns your WhatsApp channel into a customer retention engine.
Welcome to next-generation conversational commerce.
The Problem (Before)
- • Support team spends 80% of their time on repetitive questions
- • Customers wait 15 minutes for a simple reply
- • Missed WhatsApp chats = lost sales = drop in revenue
- • No customer support during nights, weekends, and holidays
The Solution (After — with Hermes Bot)
- ✓ Response time: < 3 seconds
- ✓ Availability: 24/7 (with auto night mode from 9 PM to 9 AM)
- ✓ Automated resolution rate: > 70%
- ✓ Savings: up to 80% on support payroll
- ✓ Languages: French, Darija, Arabic, English — auto-detected
Why are your WhatsApp customers left waiting?
Designed for Africa. Not adapted from Europe.
Africa doesn't speak standard English or French. Everyday conversations blend Darija, Wolof, Lingala, or Pidgin. Western chatbots fail in these markets because they weren't engineered for them. We built our AI bot from scratch for Morocco, and are now scaling across the continent. No wheels to reinvent. Just AI that genuinely speaks your customers' language.
Target African Markets
Regional Optimization Comparison
Three Simple Steps. Active in 10 minutes.
Tailored AI technology for your customers.
Sentiment Detection
Classifies 7 emotional states: frustrated, angry, rushed, confused, happy, neutral, sad. Adapts using HEAT/LAER response methodologies.
Native Multilingual
Darija (30+ local tokens), French, Arabic, English. Seamless auto-switching without intermediate translation latency.
Built-in Security
Protects against prompt injection attacks. Keeps discussions strictly inside your business scope. 30 msgs/hr rate limit.
Real-time & Deduplication
Responds in <3s with typing indicators. Merges burst messages from the same client to avoid double responses.
Human Escalation
Instant handoff using '#humain' or automated trigger, providing agents with a concise transcript summary.
Continuous Learning
Uses Vision AI and RAG search to inspect screenshots, receipts, and dynamically update its knowledge base.
Designed for your industry.
You've tried chatbots. Not like this one.
| Criterion | ✦ Hermes Bot (Simo) | Dialogflow (Google) | Freshchat Bot | UK/US Chatbots |
|---|---|---|---|---|
| Pricing | 0.13 MAD / session | $2+ / 1K requests | $50+ / month | $100 - $500+/mo |
| Darija dialect | ✅ Native (30+ keywords) | ❌ No support | ❌ No support | ❌ No support |
| Emotion Detection | ✅ 7 states (HEAT/LAER) | ❌ Basic | ❌ Limited | ❌ (Generic) |
| Local Routing | ✅ Direct (IAM, Inwi, Orange) | ❌ US/EU regions only | ❌ US/EU regions only | ❌ US regions only |
| MAD Billing | ✅ Yes | ❌ USD only | ❌ USD only | ❌ USD only |
| Morocco Support | ✅ Casablanca office | ❌ None | ❌ None | ❌ None |
| SMS Fallback | ✅ Automatic when offline | ❌ No | ❌ No | ❌ No |
| Anti-injection | ✅ Active guardrails | ❌ Basic | ❌ None | ❌ None |
| Off-Hours mute | ✅ Auto (9 PM - 9 AM) | ❌ No | ✅ Basic toggle | ❌ No |
"Since we installed the Hermes WhatsApp bot, our support workload went from 4 agents to just 1. The bot handles 73% of requests autonomously. And it understands Darija perfectly!"
— Yassine B., CEO ShipFast Morocco
"The bot detected a client's frustration before they explicitly stated it. It executed the HEAT protocol and the client left satisfied. Simply incredible."
— Sara L., Customer Success Manager, PayTech Africa
Ready to turn WhatsApp into your top sales channel?
What is included:
- Full AI Bot suite (Darija, French, Arabic)
- Real-time analytics and emotion tracking dashboard
- Smart human escalation protocols
- Local support based in Casablanca






